About Natasha
Teaching high school science after earning a degree in mathematics may seem like an unlikely origin story for a luxury floral designer, but Natasha Nguyen’s left-brained pursuits have had an indelible effect on her career working in the world of blooms.
With a creative process that blends well-studied theories of color and beauty, human sensibility, and a deep understanding of nature, Natasha constructs textural and unexpected floral designs that transform the emotions of life’s most important moments into botanical experiences. She’s honed her style watching sci-fi films, adventuring in the National Parks, and taking in surrealist art, but her greatest inspiration comes from her couples and clients — your story is the most compelling starting point for any creation.
Natasha has had the great privilege of studying under floral industry leaders Kate Holt, Raquel Corvino, and East Olivia, and her client list includes fashion brands like Hermès, Louis Vuitton, and Gucci. While florals have taken her to all sorts of far-flung locales, she happily calls Southern California home.
Our Philosophy
We’re all about “flower power” -- we truly believe in the magic of floral design to inspire and enchant. Flowers have the ability to make us pause to bask in their natural splendor, feeling and appreciating the moment around us. For events where those you love are brought together in celebration, we love the impact florals have on the shared experience — they have the ultimate “flower power” of conveying a universal vision and emotion that will long outlast the party itself. We design to tell your story and to ensure your communal experience is absolutely unforgettable.
With the longevity of the natural world in mind, we try to minimize waste in our work — we compost, source from local farms and forage whenever we can, and don’t use foam in any of our arrangements. We also donate a percentage of our income from every event to an organization of your choice or the National Park Foundation, which works to conserve and protect our natural landmarks for the enjoyment of future generations.
We know that just as there is beauty in every bloom and varietal we come across, so is there beauty in every person and their unique lived experience. We are a womxn-of-color owned small business, and welcome all clients with open arms — discrimination on the basis of gender, sexual orientation, race, immigration status, and religion has no place in the stunning and diverse world we create within.